A unique referral link is a special tracking link that is generated for each individual affiliate in an affiliate program. The referral link is unique to each affiliate and is used to track the traffic and sales generated by the affiliate's promotions.
When a potential customer clicks on an affiliate's unique referral link, they are directed to the merchant's website where a cookie is placed in their browser. This cookie tracks the customer's activity on the merchant's website and ensures that the affiliate is credited with any subsequent purchases made by the customer within a specified time frame, typically ranging from 24 hours to 30 days.
The unique referral link is a key component of an affiliate program as it ensures that affiliates are properly credited for their promotional efforts. It allows merchants to track the effectiveness of their affiliate program and accurately compensate affiliates for their contributions.
Affiliates are usually provided with a range of promotional materials that include their unique referral link, such as banner ads, text links, and email templates. They can use these promotional materials to share their unique referral link with their audience on various channels, such as social media, blogs, or email newsletters.
The unique referral link is an important tool for affiliates as it allows them to effectively promote a merchant's products or services and earn commissions for their efforts.
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